Art direction for PIECES, a home design product company based out of Brooklyn, NY. The brand's mark was created by Christian Cox and was already in place. I was brought in to expand it into a full visual identity, building an editorial language for the brand's publications. The relationship started with building the Trade Brochure followed by a partnership with Williamsburg design decor store Home Union.
art direction
Pieces
The Trade Brochure was conceived as a document for interior designers and industry buyers rather than made publicly available. The direction leaned into the brand's warmth: generous layouts, pattern-rich imagery, and color treated as a material in its own right. The work extended to wheatpaste posters, laid out by me, printed, and pasted across walls in Williamsburg. Photography by Claire Esparros, art directed by the PIECES team.
PIECES partnered with Home Union, the Brooklyn home decor store, on a collection of rugs inspired by 60s and 70s Italian design. I created the lockup and all printed assets for the partnership, along with signage for the storefront, expanding the brand's visual identity out into the neighborhood.
